You'd be forgiven for thinking that this blog-posting was about branding...
However, this post is centred on the importance of, yes, 'just doing it' in business. Prevarication and procrastination are staunch enemies of creativity and growth in small business - and sadly, they can be the very things small business owners vie with, and moreover, fail to overcome.
Nike's slogan clearly expresses their brand's philosophy (and business identity) which speaks to their prospective or current customer - however their strategy is far more complex and specific - wise for an organisation of its size and reputation!
Small businesses should be mindful of the need for strategy - but most importantly - they need to 'go for' the things they feel will benefit them and grow their business.
Thinking back to a wonderful talk I was involved in organising last year with Molly Harvey (www.corporatesoulwoman.com) - amongst the great tips and hints, Molly pointed to one clear instruction - to 'go with the gut'. I can't tell you just how relevant that point is, especially when the two 'p's' come along!
Always listen to your instincts, they're seldom wrong - and be conscious of when you're straying away from the truth of the matter... then, just do it!
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