A brief musing on Twitter's SME community - and how powerful the term 'together is better' really is...I'm very aware that I will sound like a broken record when I say this, but together is better in small business. Why? Well, because shared experience and community make a huge difference when you're 'paddling your own canoe' in the uncharted waters of the business world.
Small business failure rates are often attributed to financial issues: access to credit and other cashflow / liquidity-centric issues. It's undeniable that finance impacts hugely on the daily running and development of an organisation; however there are more 'soft' issues which can stymie the growth of any business.
As Irish SMEs step up to the 'economic recovery' plate, it's important to note how critical community and support really is for small business. Last Thursday, the Twitter hashtag #SMEcommunity trended in Ireland, thanks to the initiative of a few SMEs [@FocuSMEMagazine and @TusNuaDesigns] - drawing attention to the thoughts and needs of small businesses around the country [here's a great blog piece about it from Kehlan Kirwan of Focus SME].
How did this prove anything? For non-Twitter users or indeed those sceptical of its relevance, getting this subject 'trending' indicates, clearly, the amount of people who see the subject of SMEs and supporting their growth, as hugely important [they weren't confined to Ireland either!].
On the same day as the Government announced an 'Advisory Group' to assist in the support and development of SMEs, Irish small businesses, through Twitter, clearly announced what mattered to them... and invited the Minister for Small Business to join the conversation. Unfortunately he hasn't used his account since January.
Join our conversation by adding #YeSMEcan or #SMEcommunity to your tweets!
Thanks to my colleagues at Tús Nua Designs and FocuSME Magazine as well as the countless other tweeps who've helped promote our SME support community... let's keep it going!
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