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I found myself driven to write about this following a course I delivered to some start-ups on Market Research. To contextualise the training, it was a prescribed course [and a valuable one, in fairness] for individuals about to set up a business. What was my problem, then? The jargon.
As I continued, with gusto, through the merits of Market Research – how it is a must for your business – on to the jargon of Cs, Ps and USPs, I found my head spinning involuntarily in a sea of pointless consonants.
These motivated business people didn’t need to listen to the jargon... they wanted simple, clear advice and guidance on how they could de-risk their business idea.
What’s the point of this rant? To be precise; it’s the importance of understanding your market... who’s the competition and most importantly, who’s the customer [and that you have enough of them]. You don’t need Cs and Ps. You need information, and market research. Facts, detail and validation is key. An understanding of why and how you can offer a better, more novel, or effective solution to the customer’s problem.
More of the same? Check it out here.
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