Number-crunching...

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A fact of start-up, in my humble opinion? Nobody really likes the number-crunching.  Why? Well, unless you've enjoyed the mathematics end-of-things up until that point - financial projections, cash-flow and sales forecasts probably ain't your thing.

For the non-numbers fans, one reality you do need to become accustomed to is that the maths are necessary.  Cash-flow and good finances are the life-blood of any business and without them, your business can [and most likely will] come to a grinding halt.  Be not afraid: there are kind, helpful, and generally very accessible financial folk available via many of the enterprise agencies who will demystify, clarify and explain those scary aforementioned financial instruments.  Don't hide away from the number-crunching - get to it!