Building a Strong Foundation

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When you think of the analogy of house-building, what comes to mind? Bricks-and-mortar? Hard hats? Foundations...?

Having mentored many, many businesses over the years - as well as working for several - I've seen, first-hand, that one of the most important things you can do is to build that strong foundation on which to develop your concept, idea or business offering.  As Eric Ries regularly mentions in his musings on start-up, being able to maneuver the 'unforeseen' elements of the market-place is also critical.

Good foundations for your business may look completely different to the next - but in most cases - they revolve around solid market [customer and competition] understanding, having a compelling value proposition, and a sound strategy.  Without these elements of the 'foundations' in place, and a commitment to innovation, focus and "bounce-back-ability", the building-blocks of your business are being created with success in mind.