Irish Tatler | How do I become a social media influencer?

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I’m often asked if social media is a good place to connect with influencers and other key industry stakeholders.  As business people, we’re always keen to engage with just these folk as often they can be the conduit for expert opinion, knowledge and contacts.  Connecting with key influencers can raise your profile, offer opportunities to you or your business and build awareness of your business’s product or service.

My view– yes, social media is a good place to engage – but [there’s always a but!], engagement cannot just be ‘grab-and-go’.  Whether you’re using LinkedIn or Twitter, or any other social media platform – reputation and trustworthiness is critical.  In essence, don’t just set up an account and expect Richard Branson to respond to your ‘@’ messages…

Like many social media experts will tell you, being active or involved in social media is like any form of communications – and must be underpinned by a long-term strategy.  So, if engaging with key thought-leaders or world-renowned entrepreneurs is part of your strategy, then highlighting your knowledge and experience should equally be part of your strategy.  Remember: as with ‘traditional’ networking – people buy into people.  Be interesting, informative and innovative – share the values of your organisation.
As mentioned, it’s important to build a reputation – and that takes time – so be patient [and focused]! With time, you’ll start to see your online momentum build and engagement with just those key people will become quite straightforward… in fact, you might discover they’re following you!

A phrase used by BNI “Givers Gain”, is also true of the online realm and building connections - that is, observing people’s interests, views, and sharing trends, insights or new information automatically builds good relationships.  However, it’s also important to avoid bombardment.  Don’t be a gushy, insincere type either - in the main, that’s just the type of interaction that turns people off - instead, be genuine, insightful and sincere.  A final tip? It’s ok to be brave! Being gutsy in an approach to someone, with the right message - and sincerity - can pay dividends.  Just don’t be disappointed if you get a politely negative response!