Followers of this blog will recognise that this is not the first time a topic of this ilk has been posted! However - let's just say that IBI pays attention to the trends when it comes to our customers - and sometimes things need to be said, well, differently...There are buzz-words, of course, when it comes to getting your business to market. Value proposition, branding, strategy, online marketing, PR, social media...
Fundamentally, what you need to know is tied into all of these areas - what is your story?
The why, what, where, when of your business - keep it simple and snappy, but make very sure you know the answers.
Why did you start this business? Why did you decide on this service or product? Why do you think it'll work? Why does it offer value? What makes you the best at this? What can you give your customers that no-one else can? Where did you get the idea from? Where do you see the business going? When will a customer see the value of your service or product? When do you expect you'll be exporting your product?
See what I mean? These are just some of the 'Ws' you'll be asked, routinely [it's not an exhaustive list!] - all impacting on various areas of your business... so, make sure you know your story!
No comments:
Post a Comment