Can you 'productise'?

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It may sound technical, however the notion of 'productising' your service, as an SME, is quite simple.

When businesses start out, they often commence trading on the basis of offering a portfolio of products or services, and can overlook the necessity of long-term planning and organisation of services in this context [as well as how operationally feasible it is to deliver, ongoing]. With a small client base, the wider and less generic service portfolio can be sustainable, however in long-term scenarios, it thwarts growth.

As businesses grow and develop, their 'portfolio' may become unmanageable as client bases widen and expectations remain high. This is where the idea of productising can make a huge difference.

Think of your current clients - do they all require the same product or service? Are the services you provide them bespoke to their needs? Do you offer a suite of services which are mutually beneficial to clients?

If you can clearly identify groupings and clear service / product needs per group, you can begin to productise.